As of June 15th, Performance Max product reporting expanded beyond Search to include Video, App, and Demand Gen, creating a one-time metric spike you need to understand.
On June 15th, 2026, Google updated how Performance Max campaigns report product-level data. Previously, product reporting showed only Search network activity. Now it includes metrics from Video campaigns, App campaigns, and Demand Gen campaigns where applicable through Google Merchant Center.
For businesses running Performance Max across multiple channels, this is a significant shift. Instead of fragmentary visibility into where your products are selling, you now see comprehensive cross-network performance in one report.
If you manage Performance Max campaigns and your numbers spiked in mid-June, audit your account setup. Compare your performance baseline before and after the change so you can accurately track real improvements going forward.
Any business running Performance Max campaigns, whether you're in manufacturing, ecommerce, services, or local, will see this expanded reporting. It applies to all eligible networks where your Performance Max campaigns run.
If you sell products and use Google Ads, this change gives you more granular data to optimize how you spend. The key is understanding that the June 15th jump is a one-time reporting event, not a performance improvement you can count on repeating.
How WebKing runs this
WebKing manages Performance Max campaigns for industrial manufacturers and commercial businesses. We tracked this reporting change across our client base and adjusted performance benchmarks accordingly so you don't over-invest based on inflated numbers.
Yes. Many accounts will see a one-time jump in key metrics because product reporting now includes Video, App, and Demand Gen data that wasn't counted before. This is a reporting expansion, not real growth.
No. Google automatically applied this change to all Performance Max campaigns as of June 15th, 2026. The expanded product data is available in your Google Ads account without any action required.
All Performance Max campaigns across Search, Video, App, and Demand Gen (where applicable through Google Merchant Center) now report product-level performance data together instead of separately.
Use the broader visibility to identify which networks and products are driving the best ROAS, then reallocate budget to your strongest performers. Compare performance before and after June 15th to establish accurate baselines for your business.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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