MANUFACTURING
INDUSTRIAL TORQUE TOOLS
+0%
Increase in high-intent RFQs within 12 weeks.
Available today
WebKing / Craft
The websiteis where we start.Not where we stop.
The portal, the dispatch board, the quoting, the invoicing, and the one screen where you finally see all of it. Then the site, the ads and the search work, once your operation can carry the volume. Tell us what is eating your week and you get a free 30-minute read on it.
Every move gets judged on one bar: does it actually move the number that matters. If the answer is no, it ships back to the bench.
Live buildsTap any one
We build it, then we grow it
Software and site first. Ads and search once the operation can carry it.
One team, no handoffs
Engineer, strategist and ad-ops share one Slack and one plan.
You own every line
Full source on your own GitHub. No lock-in, no hostage code.
Audited every deploy
Six perf and design gates before any change ships.
Houston, est. 1999 / Every project owned end to end by the engineer who built it
Houston, Spring, The Woodlands & Conroe, Texas / Clients nationwide
WebKing / Clients
The brands that trust us
Manufacturers, contractors, oilfield, hospitality, and professional services. Every mark below is a business we build and run marketing for.
What we do
CAPABILITIES.
Six things we do, in the order they actually run. Not sure which one you need? Most people aren't, and that's what the free audit's for.
How we operateLive signal
6 disciplines
Custom Software + AI · Website Build & Design · Google Ads · AI SEO + AEO · Conversion Tuning · Social Media
One team, no handoffs
Strategist, ad-ops, and dev share one Slack and one plan.
Revenue-locked
We kill vanity metrics. Booked revenue is the only score.
01 / 06
Custom Software + AI
The software your business actually runs on. Client portals, dispatch and scheduling boards, quoting, invoicing, inventory, and AI agents that handle intake and follow-up. Wired into the books you already keep. You own every line of code.
Portals + dashboardsDispatch + schedulingQuoting + invoicingAI agentsSource on your GitHub
See the full pageGet my free audit
Thirty minutes, no charge. We look at what you've got and tell you where the money's leaking, whether you hire us or not.
Why pick us
WHY WEBKING?
Three things, in writing, on day one·No surprises, no fine print.
The receiptsLive
TOP 3%
Google Ads worldwide
#1
AI SEO market
EST. 1999
Houston metro, founder-led
The receiptsLive
TOP 3%
Google Ads
#1
AI SEO
EST. 1999
Houston
No fluff
We don't optimize for vanity metrics. We optimize for revenue and market share. If a tactic doesn't move money, we kill it.
All in-house
Strategy, websites, ads, SEO, and conversion testing. One team, one office, one accountable person. No outsourcing, no vendor finger-pointing.
Elite execution
Most agencies follow trends. We set the standard competitors copy six months later. Top 3% Google Ads worldwide for a reason.
Marketing for your industry
Get in front of your next customer.
Give the right people a reason to choose your business. Explore how WebKing can help you get found, show what sets you apart, and turn interest into inquiries.
Industrial
Put your capabilities in front of the right buyers.
Show buyers what you do, which requirements you meet, and how to request a quote, with a website and search strategy built around your capabilities.
Explore industrial marketingWebKing can help industrial businesses get found
Put your capabilities in front of the right buyers.
A plant engineer doesn't search for a partner. He searches for the spec he'll be audited against, and he buys from whoever wrote that number down.
Who signs: Plant engineers, maintenance managers and the reliability lead who signs the purchase order.
What that buyer types into Google:
- ANSI ESD S20.20 compliant flooring contractor
- industrial coating contractor near me
- API 6A valve supplier Houston
- turnaround contractor Gulf Coast
What you end up with:
- A page for every capability you actually hold, written in the standard your buyer cites
- Real figures with units on the page, not adjectives
- Coverage for the corridors your crews actually work
- Paid search on the spec terms that carry a purchase order behind them
- A quote form that captures the spec, so your team stops qualifying on the phone
- Our buyers find us through reps and distributors. Why bother with search?
- Reps stay valuable and nothing here replaces them. What changes is the engineer who's already been told to source it himself, and the one checking you out before a rep call. He searches the spec, and right now that search hands the job to whoever published the number.
- We sell highly technical products. Can a marketing firm write about them?
- We don't invent the technical content. We take your standards, your test methods and your real figures, and we put them where the buyer searches. Anything we can't source from you or from a published standard doesn't go on the page.
Get your free audit, see the full industrial page, or call (832) 830-6474.
Commercial
Give property decision makers a reason to call.
Present your services, project experience, and service areas clearly, so owners and property managers can evaluate your business and request a proposal.
Explore commercial marketingWebKing can help commercial businesses get found
Give property decision makers a reason to call.
A property manager with three bids to collect gives each firm about ten seconds. He's not reading. He's deciding whether you're worth a call.
Who signs: Property managers, facility directors and the asset manager above them.
What that buyer types into Google:
- commercial flooring contractor Houston
- office build out contractor near me
- facility maintenance contractor Texas
- tenant improvement contractor quote
What you end up with:
- A page per service and per property type you take on
- Job photos and scope described the way a manager writes a scope
- Coverage for every submarket your crews reach
- Ads timed to when facility budgets actually get spent
- A bid request form that captures square footage, timing and access
- We already get referrals from two management companies. Is that enough?
- It's enough until one of them changes hands, and then it isn't. Direct search is what makes you findable to the other managers in the same submarket who've never heard your name.
- How fast does this show up?
- Paid search can put you in front of a manager in the first month. Organic on commercial service terms usually moves in three to six months. We tell you which is which before you spend anything.
Get your free audit, see the full commercial page, or call (832) 830-6474.
Manufacturing
Help buyers find their next manufacturing supplier.
Make your processes, materials, and production capabilities easy to find and evaluate, with a clear path from product research to a quote request.
Explore manufacturing marketingWebKing can help manufacturing businesses get found
Help buyers find their next manufacturing supplier.
Nobody sources a supplier by typing "quality manufacturer". He types the process, the tolerance and the material, and the shortlist builds itself from whoever published those words.
Who signs: Sourcing engineers, supply chain managers and the buyer running an RFQ.
What that buyer types into Google:
- 5 axis CNC machining tight tolerance
- ISO 9001 contract manufacturer Texas
- aluminum extrusion supplier near me
- short run injection molding quote
What you end up with:
- One page per process, material and tolerance range you hold
- Certifications and capacities stated as text a crawler can read
- An RFQ form that takes a drawing and a quantity
- Ads on the process terms buyers type during an active sourcing round
- Reporting that ties each RFQ back to the search behind it
- Our work is all repeat business. Why would we need this?
- Repeat business is the best business right up until a program ends or a buyer retires. Search is how the next program finds you, and it costs nothing to be there when it does.
- Will publishing our capabilities help competitors?
- Your competitors already know what a machine shop your size can do. The buyer doesn't, and he's the one deciding. Anything genuinely proprietary stays off the page.
Get your free audit, see the full manufacturing page, or call (832) 830-6474.
Warehousing
Connect with businesses that need your space and services.
Showcase your locations, capacity, and handling capabilities so businesses can assess your operation and ask about availability.
Explore warehousing marketingWebKing can help warehousing businesses get found
Connect with businesses that need your space and services.
Somebody who needs space is working to a date. He searches, he shortlists three, he calls. His deadline doesn't wait for you to become findable.
Who signs: Logistics managers, operations directors and site selectors.
What that buyer types into Google:
- warehouse space for lease Houston 50000 sq ft
- 3PL fulfillment provider near me
- cross dock facility with 12 dock doors
- climate controlled storage industrial Texas
What you end up with:
- A page per facility and per service you offer
- Square footage, dock doors and clear height stated in the text
- Search coverage for the corridors you actually serve
- Ads on space and logistics searches with real intent behind them
- An enquiry form that captures volume and timing
- Our space fills through brokers. Why market directly?
- Brokers stay valuable and nothing here replaces them. Direct search reaches the operator looking for himself, and that enquiry carries no fee. It also means a broker checking you out finds something current.
- We only have one building. Is this worth it?
- Often more so, because with one building a single vacancy matters. One page that answers the specs and shows up in the corridor search can carry a lot. If it is not worth it for you, we say so during the audit.
Get your free audit, see the full warehousing page, or call (832) 830-6474.
Distribution
Make it easier to find your products, and buy from you.
Organize your brands, product lines, and service capabilities so buyers can find what they need and reach your sales team.
Explore distribution marketingWebKing can help distribution businesses get found
Make it easier to find your products, and buy from you.
A buyer looking for a part number doesn't search for a distributor. He searches for the part, and the distributor who put that part on a page gets the call.
Who signs: Purchasing agents, MRO buyers and the maintenance lead who needs it this week.
What that buyer types into Google:
- authorized distributor <brand> Houston
- industrial fastener supplier same day
- hydraulic hose fittings distributor near me
- PVF supplier Gulf Coast
What you end up with:
- A page per line you carry and per category you stock
- Stock, lead time and territory stated where a buyer can see them
- Coverage for the territory you can actually serve same day
- Ads on brand and part searches that carry an order behind them
- A quote form that takes a part number and a quantity
- We carry thousands of SKUs. Do we need a page for each?
- No. You need a page per line and per category, written around what buyers actually type. Chasing every SKU produces thin pages that rank for nothing. We show you which categories carry the searches during the audit.
- Our manufacturers already list us as a distributor. Is that enough?
- A manufacturer's dealer locator only reaches somebody who already picked the brand. The buyer searching the part, the spec or the application never sees it. That search is the one worth owning.
Get your free audit, see the full distribution page, or call (832) 830-6474.
Contractors
Build a stronger source of direct project inquiries.
Put your work, service areas, and customer reviews in front of property owners looking for a contractor, with a straightforward way to request an estimate.
Explore contractor marketingWebKing can help contractors businesses get found
Build a stronger source of direct project inquiries.
You pay a lead platform, and so do the four contractors who got the same lead. The one who priced right is the one the customer found directly.
Who signs: Owners, estimators and the general contractor awarding the sub.
What that buyer types into Google:
- general contractor Houston commercial remodel
- concrete contractor near me quote
- licensed <trade> contractor Spring Texas
- who builds <specific project type> in Houston
What you end up with:
- A page per trade you perform and per place you perform it
- Real project photos with the scope written beside them
- Coverage for the towns your trucks actually reach
- Ads that show up when somebody is ready to book, not browsing
- A quote form that captures scope, timing and address
- We already buy leads. Should we stop?
- Not on day one. Keep the tap open while direct calls build, then decide with numbers in front of you. Most contractors find the direct call closes at a better price because nobody else is quoting it.
- How many towns can we realistically cover?
- As many as your crews can actually reach without eating the margin in drive time. We work that out with you during the audit rather than publishing a list you can't service.
Get your free audit, see the full contractors page, or call (832) 830-6474.
Fabrication
Turn your capabilities into quote conversations.
Show buyers the materials, processes, and finished work you handle, and make it easy to send project details for a quote.
Explore fabrication marketingWebKing can help fabrication businesses get found
Turn your capabilities into quote conversations.
"Custom fabrication" is what every shop calls itself and almost nobody types. The buyer types the material, the process and the code, and that's the search worth being in.
Who signs: Project engineers, EPC buyers and the plant lead sourcing a weldment.
What that buyer types into Google:
- ASME Section VIII pressure vessel fabricator
- stainless steel weldment shop Houston
- AWS D1.1 certified structural steel fabricator
- skid fabrication Gulf Coast
What you end up with:
- A page per process, material and code you can weld to
- Certifications, plate thickness and envelope stated as text
- An RFQ form that takes a drawing and a delivery date
- Ads on code and process searches during active sourcing
- Reporting that ties each RFQ back to the search behind it
- Most of our work comes from three EPC firms. Why change anything?
- Three customers is three phone calls away from a bad year. Search is the cheapest way to find the fourth, and it works while you're busy rather than after the work dries up.
- Do we have to publish our certifications?
- You don't have to, and the ones you do publish are the ones buyers filter on. A fabricator who states the code is on the list; one who says 'quality fabrication' is not. Nothing goes on the page that you haven't confirmed you hold.
Get your free audit, see the full fabrication page, or call (832) 830-6474.
Roofing
Help local homeowners choose your roofing company.
Bring your roofing services, completed projects, and customer reviews together with local search and a clear path to request an inspection.
Explore roofing marketingWebKing can help roofing businesses get found
Help local homeowners choose your roofing company.
After a hailstorm the phone belongs to whoever already ranks. You can't build that position in the week it matters, which is why the work happens before the weather does.
Who signs: Homeowners with a leak and property managers with a claim.
What that buyer types into Google:
- roof repair near me
- hail damage roof inspection Houston
- roofing contractor insurance claim help
- metal roof replacement cost Texas
What you end up with:
- A page per roof type and per town you actually work
- Storm pages that are live before the season, not written during it
- A Google Business Profile that wins the map pack in your towns
- Ads that switch on with the weather and off when the work backs up
- An inspection request form that captures address, age and damage
- How should a roofer market right after a hailstorm?
- Have the storm pages live before the storm, because there is no time to build them after. Then turn paid search on for the affected zip codes, keep the crew calendar honest on the form, and let the map profile do the rest. The roofers who win a storm week built the position months earlier.
- We get plenty of work from door knocking. Why search?
- Door knocking works the street you're on. Search works every street at once, and it reaches the homeowner who already decided to call somebody today. The two don't compete.
Get your free audit, see the full roofing page, or call (832) 830-6474.
Home Services
Make your business the easy next call.
Help nearby customers find your services, see why they can trust you, and request an appointment from their phone.
Explore home services marketingWebKing can help home services businesses get found
Make your business the easy next call.
An emergency search is not a comparison. It's a person standing in water picking whoever comes up first and answers the phone. Second place gets nothing.
Who signs: Homeowners with an emergency, and the property manager who keeps a list.
What that buyer types into Google:
- emergency plumber near me open now
- AC not cooling repair Houston
- water heater replacement cost
- 24 hour electrician near me
What you end up with:
- A page per service and per town, so the emergency search lands somewhere real
- A Google Business Profile built to hold the map pack in your service area
- Ads on emergency terms, scheduled for when your phone is actually answered
- Seasonal coverage so the summer and the first freeze do not catch you flat
- A booking form that captures the address and the problem in one screen
- What is the emergency keyword strategy for plumbers?
- Bid the words that carry panic and a clock: near me, open now, tonight, burst, no hot water. Run them only in the hours somebody actually picks up, tight to the zip codes a truck can reach, and send every click to a page about that exact problem rather than a homepage. An emergency search that lands on a general page bounces straight back to the results.
- How does Google Ads differ between HVAC and plumbing?
- Plumbing demand is steady with sharp emergency spikes, so it rewards being on all year with the emergency terms always live. HVAC is seasonal and the cost per click swings hard with the first heat wave and the first freeze, so budget has to move with the weather instead of sitting flat.
Get your free audit, see the full home services page, or call (832) 830-6474.
Healthcare
Help prospective patients take the next step.
Make your services, providers, and locations easy to understand, with clear information and a straightforward appointment request.
Explore healthcare marketingWebKing can help healthcare businesses get found
Help prospective patients take the next step.
A new patient is not comparing credentials. She's looking at how close you are, what other people said, and whether she can book without calling.
Who signs: Practice owners, office managers and the marketing lead at a multi-site group.
What that buyer types into Google:
- dentist near me accepting new patients
- urgent care open now near me
- med spa Botox The Woodlands
- weight loss clinic GLP-1 program cost
What you end up with:
- A page per service line and per location you run
- A Google Business Profile tuned for the map pack, which is where patients choose
- A review flow that asks at the right moment instead of hoping
- Ads on treatment searches, with the compliance line respected
- Online booking that works on a phone in under a minute
- How does a practice attract new patients from search?
- Three things, in order of weight: a complete Google Business Profile in the right category, a steady flow of recent reviews, and a page for each treatment written the way a patient describes it rather than the way a chart does. Paid search fills the gap while the first two mature.
- Can you advertise treatments without breaking the rules?
- Yes, and the limits are real. Some treatment categories are restricted on the ad platforms and some claims cannot be made at all. We keep the copy inside what you can actually stand behind, and anything we cannot source from you or a published guideline does not go on the page.
Get your free audit, see the full healthcare page, or call (832) 830-6474.
Energy
Show the right buyers what your company can deliver.
Present your technical capabilities, project experience, and qualifications clearly, helping procurement and project teams evaluate your business and contact you.
Explore energy marketingWebKing can help energy businesses get found
Show the right buyers what your company can deliver.
Nobody in this business buys from a brochure. A drilling engineer picks a tool by its published specification, and a supplier whose numbers are not findable is not on the list.
Who signs: Drilling engineers, procurement leads and the operations manager on a rig program.
What that buyer types into Google:
- PDC drill bit supplier Houston
- API 7-1 downhole tool manufacturer
- wellhead service company Permian Basin
- frac equipment rental Texas
What you end up with:
- A page per tool, service and basin you actually work
- Specifications, API numbers and run data published as text
- Coverage for every basin and yard you serve
- Ads on equipment and service searches that carry a program behind them
- An enquiry form that captures the well, the depth and the date
- Our sales are all relationships. Does search change anything?
- Relationships get you the meeting. Search decides whether a new engineer, a new operator or a procurement team running a fresh vendor list can find you at all. When the program is new, the relationship does not exist yet and the search does.
- Activity swings hard with the price of oil. Is this worth doing in a down cycle?
- A down cycle is when it gets cheap, because half the field stops publishing and paid search gets less crowded. The position you build in a slow quarter is the one you hold when activity comes back.
Get your free audit, see the full energy page, or call (832) 830-6474.
Hospitality
Give guests a reason to choose your business.
Showcase the experience, answer the questions that matter, and make the next step clear, whether that is a reservation, a booking, or an event inquiry.
Explore hospitality marketingWebKing can help hospitality businesses get found
Give guests a reason to choose your business.
Somebody booking a venue or picking dinner decides on a phone, from photos and reviews, days before they call. What's on that screen is the whole pitch.
Who signs: Owners, event coordinators and the person planning a wedding or a company party.
What that buyer types into Google:
- event venue near me for 200 guests
- best crawfish near me open now
- wedding venue Houston pricing
- private dining room for corporate event
What you end up with:
- A page per room, package and event type you host
- Real photos of your space with capacity and pricing beside them
- A Google Business Profile that holds the map pack in your area
- A review flow that catches people while the night is still good
- An enquiry form that captures date, headcount and budget
- How should a restaurant or venue use its Google Business Profile?
- Right category, real hours including holidays, a menu or capacity list, and new photos every month. It is the first thing a hungry or planning person sees and for a lot of them it is the only thing they see. Keeping it current beats almost anything else you could spend that hour on.
- We book out by word of mouth. Why would we advertise?
- Word of mouth fills the dates people already know about. Search fills the Tuesday in February. It also reaches the planner who was given your name and is checking whether you look like a real operation.
Get your free audit, see the full hospitality page, or call (832) 830-6474.
Let's talk about the business you want to win.
Tell us who you want to reach and what you want to improve. We'll discuss where WebKing can help.
The pattern
4× the leads in 90 days.
Not the outlier. The baseline. Across construction, manufacturing, hospitality, professional services, and more.
Construction
Roofing, flooring, contractors
Manufacturing
Industrial, B2B equipment
Hospitality
Events, food and beverage
Professional services
Legal, dental, finance
Sector breakdowns below
CLIENTS
SCALED.
Precise digital execution across high-stakes industrial and commercial sectors.
PIPELINE
0×COST PER LEAD
-0%TIME TO DASHBOARD
DAY 1PIPELINE
4×
CPL
-62%
REPORTING
DAY 1
CONSTRUCTION
EPOXY FLOORING / ROOFING
-0%
Lead acquisition cost reduced year-over-year.
HOSPITALITY
FOOD AND BEVERAGE EVENTS
0X
Multi-market penetration through hyper-targeted ads.
Stop wasting traffic
Ready to dominate?
Free 30-minute audit. We tell you exactly what's broken on your site, ads, and SEO.
Inside The Lab
What is working right now
We test every new move across Google Ads, AI search, web and app development, social, and ecommerce, then run the winners for our clients. A fresh read on what actually works, updated continuously.
Step by step
FROM AUDIT
TO RESULTS.
Five steps. Seven weeks to your first results. Clear timeline, locked-in price, no surprise charges.
Engagement
90 DAYS
Minimum, then quarterly
Reporting
REAL-TIME
Live dashboard from day one
Team
IN-HOUSE
Strategist, ads, SEO, dev
ENGAGE
90D
Minimum, then quarterly
REPORTS
LIVE
Live dashboard from day one
TEAM
IN-HOUSE
Strategist, ads, SEO, dev
01
Week 1
AUDIT
We map your site, ads, and SEO against your top three competitors.
You get a written report of what's losing you money, ranked by revenue impact.
What lands in your inbox
- Page by page findings, ranked by revenue impact
- Side by side gap read against your top three competitors
- Speed, schema and tracking check on every template
- A fix list in the order we would actually do it
02
Week 2
STRATEGY
We agree on the 3 to 5 highest-leverage moves for the next 90 days.
Budgets, timelines, and success metrics signed off before any work starts.
What you approve before work starts
- The 3 to 5 moves for the quarter, in priority order
- Budget per channel, written down, no surprises
- The dates each piece goes live
- The one number we agree to be judged on
03
Weeks 3 to 6
BUILD
Pages, ad campaigns, schema, and tracking get built or rebuilt end to end.
You see weekly preview links. Nothing ships without your sign-off.
What you see every week
- A private preview link you can open on your phone
- Copy and layout to mark up before anything is final
- Campaigns and tracking staged, not live, until you say go
- Your code in your own repository from day one
04
Week 7
LAUNCH
Live deployment with real-time dashboards. You can watch leads come in.
We monitor for 14 days post-launch and patch anything that drifts.
What you get on go-live day
- A dashboard login that shows your own leads as they arrive
- Every call and form tied back to what sent it
- Fourteen days of watch, with fixes shipped as we find them
- A written record of what changed and when
05
Weeks 8 onward
SCALE
Monthly reviews. We double down on what works and cut what doesn’t.
The audit, strategy, build cycle repeats every quarter against fresh data.
What happens every month
- A review of what earned money and what did not
- Spend moved onto the winners, cut from the losers
- A fresh audit each quarter against current data
- No annual lock-in holding the work in place
Start week one.
Book a free audit. We get to work the same week.
Local marketing, Texas-wide
Every service, in every town we serve.
Google Ads, AI SEO, web design, conversion, social, and custom software, tuned to your neighborhood across Greater Houston and Central Texas. Pick your town, or call (832) 830-6474 for a free 30-minute audit.
- Houston
Harris County
All Houston marketing - Spring
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All Conroe marketing - Tomball
Harris County
All Tomball marketing - Cypress
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All Cypress marketing - Kingwood
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All Kingwood marketing - Humble
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All Humble marketing - Magnolia
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All Magnolia marketing - Katy
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All Katy marketing - Pearland
Brazoria and Harris Counties
All Pearland marketing - Sugar Land
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All Sugar Land marketing - Pasadena
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All Pasadena marketing - Baytown
Harris and Chambers Counties
All Baytown marketing - League City
Galveston County
All League City marketing - Missouri City
Fort Bend and Harris Counties
All Missouri City marketing - Rosenberg
Fort Bend County
All Rosenberg marketing - Angleton
Brazoria County
All Angleton marketing - Central Texas
Austin metro, remote
Serving the greater Austin and Central Texas area remotely from Houston since 1999.
Central Texas marketing
WebKing / Answered
Questions, answered.
The fast answers people look up before they call. Want the same depth for your city or neighborhood? It is on every local page, and one free audit covers it all.
WebKing is a Houston digital marketing agency founded in 1999. One in-house team runs Google Ads, AI SEO, high-converting websites, and custom apps, so your ads, site, and search all pull in the same direction instead of being split across separate vendors. Start with a free 30-minute audit at webking.com.
Free audit
Get your free 30-minute marketing audit
Find out what is costing you customers: where you rank against the firms taking your calls, what ChatGPT and Google AI say about your business today, and the ad spend leaking every month. You keep the findings either way.