WebKing / Capability 02 / AI SEO
Search is two engines now. Google still drives most clicks. ChatGPT, Perplexity, Claude, and Gemini drive the answer. We build content, structured data, and authority signals that win both at the same time.
Search engine optimization covers crawlability, content, links, and Core Web Vitals. Answer Engine Optimization (AEO), which you will also see called AI search optimization, covers schema, llms.txt, conversational query coverage, and answers worth citing. That second half is what decides your AI visibility inside ChatGPT, Perplexity, and Gemini. We do both on the same plan.
#1
AI SEO
27
Years in business, since 1999
20+
AI bot crawlers explicitly welcomed in robots.txt
How this work gets scored
WebKing has worked with Houston businesses for 27 years. The scores that decide whether this work pays off still come from outside: these are the rules that grade it, what each one requires, and where each one is published.
Google Search Essentials
The technical, spam and content rules a page must meet to be indexed and shown in Google at all. Google says AI Overviews add no technical requirements beyond them, so meeting them is also what makes a page eligible to be linked from an AI Overview.
Google's rulesCore Web Vitals
Google's speed standard, read from real visits over the previous 28 days rather than a lab test. A page passes when at least 75% of visits see the main content within 2.5 seconds, get a response to a tap within 200 milliseconds, and keep layout shift at 0.1 or less.
Google's thresholdsWhat you actually get
01
We build content the way LLMs are trained to extract: clear question framing, direct answers, schema-tagged entities, and llms.txt that tells the model what your site is about in plain language.
02
No PBNs, no comment spam, no purchased links. We build on topical authority, internal linking, and content depth.
03
Organization, LocalBusiness, ProfessionalService, FAQ, Article, BreadcrumbList, Speakable, hasOfferCatalog, applied the same way on every page.
04
Google Business Profile work, NAP consistency, local citation cleanup, and location pages written to avoid the doorway-page trap. Houston, Spring, Sugar Land, Katy, The Woodlands, Galveston, all of it.
05
Google publishes the thresholds: an LCP of 2.5 seconds or less and a CLS of 0.1 or less. We build and tune toward them, because speed is something Google measures, not a vanity metric.
06
People search for an SEO agency, an SEO consultant, an SEO firm, an SEO specialist or an SEO expert, and they almost always mean the same thing: somebody who can get the site found. WebKing keeps SEO services and SEO marketing under one roof, whether you only want advice or want to hand over the whole program.
07
You get a one-page summary: what ranked, what moved, what we did, what is queued. Not 80 metrics and no narrative. The story matters more than the chart.
How we work
We crawl your site, your closest competitors, and the SERPs you want to own. We map the gaps: missing topics, weak structure, slow pages, thin schema, broken internal links.
Schema, sitemap, robots.txt, llms.txt, canonical tags, hreflang if needed, image alt, Open Graph, Twitter cards, all reviewed and corrected.
We publish authority pages, pillar content, and FAQ pillars on a calendar. Every piece answers a real query a real human searches, and is structured for both Google and LLM extraction.
Topical clusters with anchor text that tells Google what each page is the answer to.
Real publications, real journalists, real podcasts. We pitch you for stories you can actually contribute to.
On a rhythm set with you, we look at what is climbing, what is stuck, and what got cited by AI. We push more into the winners and rewrite the losers.
Common questions
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
Google's own SEO Starter Guide says some changes take effect in a few hours and others take several months, and suggests waiting a few weeks before judging whether a change helped. Competitive terms sit at the slow end. Google also says no one can guarantee a #1 ranking, so anyone who promises page one by a date is guessing. We tell you the realistic timeline for your market before we take your money. Houston-based since 1999. Free 30-minute SEO audit at (832) 830-6474.
Ready when you are
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Free audit
We read your real ai seo numbers and come back with what is leaking and what to fix first. No slides, no pitch deck.
