WebKing / Proof
Houston clients and real campaigns across Google Ads, AI SEO, conversion work, and custom apps that run shop floors.
Who we work with
Construction, manufacturing, hospitality, professional services, and more.
Construction
Roofing, flooring, contractors
Manufacturing
Industrial, B2B equipment
Hospitality
Events, food and beverage
Professional services
Legal, dental, finance
Precise digital execution across high-stakes industrial and commercial sectors.
Stop wasting traffic
Free 30-minute audit. We show you what's broken on your site, ads, and SEO.
Free audit
We read your real numbers and tell you where the revenue is leaking. No slides, no pitch deck.
How this work gets scored
WebKing has worked with Houston businesses for 27 years. The scores that decide whether this work pays off still come from outside: these are the rules that grade it, what each one requires, and where each one is published.
Google Ads Partner program
Google grades the agencies it certifies: an optimization score of 70% or better, at least 50% of account strategists certified in Google Ads, and spend reviewed over a trailing 90 days. Premier Partner status goes to the top 3% of participating agencies in each country, decided once a year.
Google Partner requirementsCore Web Vitals
Google's speed standard, read from real visits over the previous 28 days rather than a lab test. A page passes when at least 75% of visits see the main content within 2.5 seconds, get a response to a tap within 200 milliseconds, and keep layout shift at 0.1 or less.
Google's thresholdsWCAG 2.2
The accessibility standard plaintiffs and courts cite in ADA website lawsuits. Among its rules, body text needs a 4.5:1 contrast ratio against its background, and anything a finger taps needs at least 24 by 24 pixels of room.
The W3C standardGoogle Search Essentials
The technical, spam and content rules a page must meet to be indexed and shown in Google at all. Google says AI Overviews add no technical requirements beyond them, so meeting them is also what makes a page eligible to be linked from an AI Overview.
Google's rules
