WebKing / Process

How we work.

How a WebKing project runs, from the first call to launch and the work after it. Houston since 1999.

Get my free auditFree, 30 minutes, no pitch deck. You keep the findings either way.

Step by step

FROM AUDIT
TO RESULTS.

Five steps. The timeline and the price are agreed in writing before work starts.

AUDIT

30M

The first step

REPORTS

PLAIN

Numbers you can read

PLAN

ONE

Strategy, ads, SEO, dev

01
First

AUDIT

We map your site, ads, and SEO against your closest competitors.

You get a written report of what's losing you money, ranked by revenue impact.

Connected points across a dark grid, lighting up one after another as the map is drawn

What lands in your inbox

  • Page by page findings, ranked by revenue impact
  • Side by side gap read against your closest competitors
  • Speed, schema and tracking check on every template
  • A fix list in the order we would actually do it
02
Before work starts

STRATEGY

We agree on the moves that will matter most, in priority order.

Budgets, timelines, and success metrics signed off before any work starts.

Thousands of particles funnelling down to a single bright point

What you approve before work starts

  • The moves, in priority order
  • Budget per channel, written down
  • The dates each piece goes live
  • The one number we agree to be judged on
03
While it is built

BUILD

Pages, ad campaigns, schema, and tracking get built or rebuilt end to end.

You see preview links as the build goes. Nothing ships without your sign-off.

A lit rectangular frame being assembled square by square in a dark tunnel

What you see along the way

  • A private preview link you can open on your phone
  • Copy and layout to mark up before anything is final
  • Campaigns and tracking staged, not live, until you say go
  • The final custom code, assigned to you on full payment
04
Go-live

LAUNCH

Live deployment with reporting set up so you can watch leads come in.

Light streaks accelerating away across a circuit board

What you get on go-live day

  • A dashboard login that shows your own leads as they arrive
  • Every call and form tied back to what sent it
  • A watch period after launch, with fixes shipped as we find them
  • A written record of what changed and when
05
After launch

SCALE

Regular reviews. We double down on what works and cut what doesn’t.

The audit, strategy, build cycle repeats against fresh data.

A burst of cyan and magenta particles spreading outward from one centre

What happens in each review

  • A review of what earned money and what did not
  • Spend moved onto the winners, cut from the losers
  • A fresh audit against current data

Start week one.

Book a free audit. We get to work the same week.

Free audit

Get your free 30-minute marketing audit

We read your real numbers and tell you where the revenue is leaking. No slides, no pitch deck.

Step 1 of 4

What should we fix first?

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What should we fix first?

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