Whether a paid post meets federal rules
FTC Endorsement Guides, 16 CFR Part 255
The federal rules for paid endorsements. When a creator is paid or given something to post, that connection has to be disclosed clearly and conspicuously.
FTC guidanceWebKing / Capability 05 / Social
Social that builds the brand and feeds the pipeline.
Get my free auditFree, 30 minutes, no pitch deck. You keep the findings either way.
We build social as a discovery engine for your business: short-form video built for what the platforms reward, organic posts made to earn saves and shares, paid social that maps to a real funnel, and creator partnerships measured on revenue you can trace.
Social media marketing across Meta (Facebook and Instagram), TikTok, LinkedIn, YouTube Shorts, and Pinterest, plus the content marketing that feeds all of it. Houston-built. We pick the platforms that fit your audience, then go deep on the ones that work. No platform tourism.
5
Platforms supported, only the ones that fit
YOURS
Your ad accounts, and the final work once it is paid in full
1999
Established in Houston
How this work gets scored
Graded by published rules, not by us.
WebKing has worked with Houston businesses for 27 years. The scores that decide whether this work pays off still come from outside: these are the rules that grade it, what each one requires, and where each one is published.
Whether pages load before people leave
Core Web Vitals
Google's speed standard, read from real visits over the previous 28 days rather than a lab test. A page passes when at least 75% of visits see the main content within 2.5 seconds, get a response to a tap within 200 milliseconds, and keep layout shift at 0.1 or less.
Google's thresholdsWhat you actually get
Outcomes, in plain English.
01
Short-form video the algorithm likes.
Reels, TikToks, Shorts, YouTube Shorts. Hooks in the first 1.5 seconds, captions for sound-off, vertical 9:16, native uploads (no watermarks). This is what the platforms reward and what your audience watches.
02
Organic posts that earn saves and shares.
Carousels, swipe-ups, behind-the-scenes, customer stories, founder POV. Content that gives the audience a reason to engage, not just to scroll past. Saves and shares signal the algorithm to amplify.
03
Paid social mapped to a real funnel.
Top-of-funnel awareness creative. Middle-of-funnel consideration. Bottom-of-funnel conversion. Retargeting at every stage. Custom audiences, lookalikes, interest-stacked targeting. Built for ROAS, not vanity reach.
04
Creator partnerships that ship product.
We identify creators whose audience matches your customer profile, negotiate terms in writing, brief them in your brand voice, and measure attributable revenue. Not influencer theater, real partnership economics.
05
Community management, handled for you.
Comments and DMs are handled for you. Hate gets blocked, questions get answered, leads get routed to sales.
06
Social media agency, social media services, content marketing. One crew.
Some people call us a social media agency, some go looking for a social media marketing agency, and a few just want a social media consultant for an hour to tell them whether any of it is worth doing. Those are three ways of asking the same question. WebKing covers the social media marketers planning your month, the video, the community management, and the content marketing that feeds the feed in one engagement.
07
Performance reporting with the receipts.
Reach, saves, shares, profile visits, follows, comments, click-throughs, and revenue attributed to social. With the videos that earned it, the ads that drove it, and what we are running next.
How we work
Social Media, the WebKing way.
- 01
Audience + platform map
We answer the only two questions that matter: where does your customer actually spend time, and what kind of content do they actually stop scrolling for? Then we pick the platforms that fit.
- 02
Content engine
A planned shoot or content batch produces native short-form video and supporting carousels. Scripted, edited, captioned, scheduled, posted natively to each platform. The shoot rhythm is set with you before work starts.
- 03
Paid layer (optional)
When organic finds something that hits, we put paid behind it. Meta Ads Manager, TikTok Ads, LinkedIn Ads. Real funnel construction, real audience segmentation, real attribution.
- 04
Community + reply
Comments and DMs handled for you. Leads get routed to sales.
- 05
Measure and reallocate
A report on what worked, what flopped, and where the budget should shift, on a rhythm set with you before work starts. Platforms come and go, audiences move, the strategy has to adapt.
Common questions
Answered straight.
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
No. Founder-led content tends to perform well on social, but if the owner is camera-shy we can lean on product, team, or customer-led content instead. We will tell you honestly which approach fits your audience. Houston-based, available nationwide. Free 30-minute social strategy call at (832) 830-6474.
Founder contentCamera
Ready when you are
30 minutes. Real numbers on your real data.
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Social Media in your city
Free audit
Get your free social media audit
We read your real social media numbers and come back with what is leaking and what to fix first. No slides, no pitch deck.