WebKing / Capability 01 / Google Ads
Your account gets a Houston-built team with a Top 3% Google Ads standing and nationwide reach. Spend is tracked against calls and leads, and campaigns that do not earn their keep get cut.
Google Ads management for Search, Performance Max, Shopping, YouTube, Demand Gen, and Display.
TOP 3%
Google Ads
1999
Established in Houston
How this work gets scored
WebKing has worked with Houston businesses for 27 years. The scores that decide whether this work pays off still come from outside: these are the rules that grade it, what each one requires, and where each one is published.
Google Ads Partner program
Google grades the agencies it certifies: an optimization score of 70% or better, at least 50% of account strategists certified in Google Ads, and spend reviewed over a trailing 90 days. Premier Partner status goes to the top 3% of participating agencies in each country, decided once a year.
Google Partner requirementsCore Web Vitals
Google's speed standard, read from real visits over the previous 28 days rather than a lab test. A page passes when at least 75% of visits see the main content within 2.5 seconds, get a response to a tap within 200 milliseconds, and keep layout shift at 0.1 or less.
Google's thresholdsGoogle Search Essentials
The technical, spam and content rules a page must meet to be indexed and shown in Google at all. Google says AI Overviews add no technical requirements beyond them, so meeting them is also what makes a page eligible to be linked from an AI Overview.
Google's rulesWhat you actually get
01
We rebuild your match-type strategy, negative-keyword library, audience layering, and bid signals. Once calls and forms are tracked, the search terms report shows exactly which searches never turned into a lead, and that spend is the first thing we cut.
02
We rewire GA4, Google Ads conversions, and offline conversion imports so the leads and revenue in your dashboard can be matched to the calls, forms, and sales behind them. Bad data is a common reason ad spend gets wasted.
03
We feed PMax the right asset groups, audience signals, and exclusions so it actually pulls qualified traffic instead of harvesting your brand searches and calling it growth.
04
No campaign rides on autopilot. We pause underperformers, move budget to winners, and tell you what we did and why.
05
Disconnect between ad copy and landing page is the silent killer of Quality Score. We rebuild the page where the click lands so message-match is tight, which tends to help Quality Score and cost per click.
06
People still search for AdWords management, and they are looking for exactly what a Google Ads management company does today. The platform got renamed, the job did not. Google Ads marketing, Google paid search and the landing page it lands on all sit with one crew.
How we work
We pull your account, your competitors, and your traffic data and show you what is leaking money and what we would do about it. No obligation to hire us.
New campaign structure, fresh negatives, conversion tracking validated, asset groups reorganized, brand isolated, geo and device bid adjustments dialed in. We do not import the old account, we replace it.
We keep testing new copy, new audiences, new landing-page variants. Winners get more budget, losers get cut.
A one-page brief covers what we spent, what it earned, what we changed, and what is on deck next. No 40-slide nonsense. We set the reporting rhythm with you before work starts.
On a schedule set with you, we step back, look at the entire funnel, and decide what bigger bets are worth making. Channel expansion, creative refresh, audience pivots, offer testing.
Common questions
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
The management fee is set in a written statement of work before work starts, and it depends on the scope and complexity of your account. Want the exact number for your account? Book a free 30-minute audit at (832) 830-6474. Houston-based, available nationwide.
Ready when you are
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Free audit
We read your real google ads numbers and come back with what is leaking and what to fix first. No slides, no pitch deck.
