WebKing / Industry / Manufacturing
A sourcing engineer with a print in hand wants somebody who runs the process, holds the tolerance and can prove it. He is not reading your mission statement. If your site never names the process, his search never reaches you and the purchase order goes elsewhere.
We build the capability pages, the search presence and the ads that reach sourcing engineers, buyers and OEM procurement in the language on the drawing. Houston, Texas, since 1999.
1999
WebKing has been doing this since
Top 3%
Google Ads
1
Page per process, so every capability can be sourced
WebKing has worked with Houston businesses for 27 years, and the scores that decide whether this work pays off still come from outside.
Whether Google vouches for your agency
The Google Ads Partner program requires an optimization score of 70% or better and reviews spend over a trailing 90 days; Premier status goes to the top 3% of agencies in each country.
Google Partner requirementsWhether pages load before people leave
Google's Core Web Vitals read real visits over the previous 28 days and count loading as good when at least 75% of them see the main content within 2.5 seconds.
Google's thresholdsWhat you actually get
01
Nobody sources by browsing. A buyer types the process, the material and the tolerance. A page naming those matches the search. A page describing your commitment to excellence matches nothing.
02
Run eleven processes and describe four, and the other seven are invisible to sourcing. One page per capability is the difference between being considered and never appearing at all.
03
A certification inside a downloadable file cannot be read by a search engine or quoted by an AI answer. In page text it qualifies you before anybody opens anything.
04
Part, quantity, material, tolerance, timing. A few more fields for him, and your estimator stops spending a day chasing basics before a number can exist.
05
Requests tracked back to the page and search that caused them, so next year is a decision instead of a renewal nobody questioned.
How we work
The brief begins with the sourcing engineer, the supply chain manager and the buyer running an RFQ, and what each has to justify upward before an RFQ goes to a new supplier. Every page is written from it.
Which processes, materials and tolerances you rank for today, which ones have no page, and what other suppliers publish on the terms you want. In writing, with sources you can open.
Every capability you hold gets a page, with capacity and certifications stated in text and an RFQ form that takes the drawing and the quantity.
Certifications and capacities sit in page text, wrapped in schema and open to crawlers, so search engines and AI answers can cite them. A search like ISO 9001 contract manufacturer Texas is matched against page text, so the line has to be in it.
Paid search goes on process terms such as 5 axis CNC machining tight tolerance or short run injection molding quote, where the buyer is mid-round. Negatives keep the wrong clicks out.
A monthly note in plain English lists the RFQs that came in and the page and search behind each one, then says what changes next month because of it.
Common questions
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
When one of those relationships ends, search is the only channel that replaces it without a hire. It also quietly protects the accounts you have, because a buyer under pressure to re-source checks whether you look current before defending you internally. Free audit, call (832) 830-6474, Houston, Texas.
Ready when you are
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Free audit
We read your real manufacturing numbers and come back with what is leaking and what to fix first. No slides, no pitch deck.
