01
The call comes to you, not to four of you.
A marketplace lead is sold several times and the price race starts before you speak. A call from your own page has no competing bid attached, so you quote on the work instead of on being cheapest.
WebKing / Industry / Contractors
Marketing for contractors tired of paying for the same lead four times.
Get my free auditFree, 30 minutes, no pitch deck. You keep the findings either way.
You pay a lead platform, and so do the four contractors who get the same lead. The homeowner or property manager who searched, found you directly and called is the one that priced right. That is the call this work builds.
We build the service pages, the local coverage and the ads that bring people straight to you instead of through a marketplace that sells the same call four times. Houston, Texas, since 1999.
1999
WebKing has been doing this since
Top 3%
Google Ads
1
Page per trade and per area you actually serve
Graded by published rules, not by us.
WebKing has worked with Houston businesses for 27 years, and the scores that decide whether this work pays off still come from outside.
Whether Google vouches for your agency
The Google Ads Partner program requires an optimization score of 70% or better and reviews spend over a trailing 90 days; Premier status goes to the top 3% of agencies in each country.
Google Partner requirementsWhether pages load before people leave
Google's Core Web Vitals read real visits over the previous 28 days and count loading as good when at least 75% of them see the main content within 2.5 seconds.
Google's thresholds
What you actually get
Outcomes, in plain English.
02
You get found in the areas you actually drive to.
People search with a place attached because they need somebody nearby. A page per real service area answers that search, and it beats a list of cities nobody can find.
03
Your own photos do more than any stock library.
A buyer decides on whether the work looks like his job. Phone photos from your crew beat a stock image every time, and they cost nothing.
04
You stop paying for clicks when the calendar is full.
Ads running flat out through a booked week burn money on calls you cannot take. Budget and schedule follow your actual capacity.
05
You find out what a booked job actually costs you.
Calls tracked to page and search, so cost per booked job stops being a guess and becomes a number you can act on.
How we work
Contractors, the WebKing way.
- 01
Start from the call you want
The brief covers who books you: owners, estimators and the general contractor awarding the sub. It lists what each one wants to see before dialing, and it decides which trades and which towns get a page.
- 02
Audit your trades, towns and Business Profile
Which trades and towns you rank for, what your Google Business Profile shows today, and what nearby contractors publish that you do not. In writing, with sources you can open.
- 03
A page per trade and per town
Each trade you perform gets a page, and so does each town your trucks reach. Your crew's own job photos go beside the written scope, and the form takes scope, timing and address before anyone calls back.
- 04
A Business Profile that works
The Google Business Profile is set up properly, and pages carry schema so search engines and AI answers can read your trades and service areas. That is what a search like who builds a specific project type in Houston has to find.
- 05
Ads that follow your calendar
Paid search runs when somebody is ready to book, on searches like concrete contractor near me quote, and eases off when your schedule is full so the budget is not spent on calls you cannot take.
- 06
Report the cost of a booked job
You see which calls came in, which page and search each came from, and what a booked job cost you, so the next round of spend follows the numbers.
Common questions
Answered straight.
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
Not on day one. Run this alongside it, then compare cost per booked job after a few months and let the numbers decide. We would rather you keep both than take our word for it. Free audit, call (832) 830-6474, Houston, Texas.
Lead services
Ready when you are
30 minutes. Real numbers on your real data.
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Free audit
Get your free contractors audit
We read your real contractors numbers and come back with what is leaking and what to fix first. No slides, no pitch deck.