01
Your specifications are findable, so you make the bid list.
Procurement builds a vendor list by searching the spec. A supplier whose numbers live only in a PDF nobody can crawl is invisible to that search, however good the tool is.
WebKing / Industry / Energy
Marketing for energy suppliers whose buyers source from a spec sheet.
Get my free auditFree, 30 minutes, no pitch deck. You keep the findings either way.
Nobody in this business buys from a brochure. A drilling engineer picks a tool by its published specification, and a supplier whose numbers are not findable is not on the bid list at all.
We build the tool pages, the basin coverage and the search presence that put your specifications in front of engineers and procurement while a program is still being scoped. Houston, Texas, since 1999.
1999
WebKing has been doing this since
Top 3%
Google Ads
1
Page per tool and basin
#1
AI SEO
Graded by published rules, not by us.
WebKing has worked with Houston businesses for 27 years, and the scores that decide whether this work pays off still come from outside.
Whether Google vouches for your agency
The Google Ads Partner program requires an optimization score of 70% or better and reviews spend over a trailing 90 days; Premier status goes to the top 3% of agencies in each country.
Google Partner requirementsWhether pages load before people leave
Google's Core Web Vitals read real visits over the previous 28 days and count loading as good when at least 75% of them see the main content within 2.5 seconds.
Google's thresholds
What you actually get
Outcomes, in plain English.
02
A new operator can find you without a relationship.
Relationships get you the meeting. They do not exist yet when a new program starts or a new engineer takes over, and search is what covers that gap.
03
Every basin you work has something to find.
Basin and field names carry into the search. A page per basin is what answers it, and it tells an operator you already work where he is drilling.
04
Enquiries arrive with the well on them.
Depth, hole size, temperature, date. A few more fields and your engineers stop qualifying on the phone before anybody can quote.
05
A down cycle is when the position gets cheap.
Half the field stops publishing when activity slows and paid search gets less crowded. The ground you take in a quiet quarter is the ground you hold when it comes back.
How we work
Energy, the WebKing way.
- 01
Learn the buyer and the program
Who signs, what he is being audited against, and what he has to justify upward. Engineers and procurement do not search the same way, and the pages have to serve both.
- 02
Audit what you have
What you rank for, which tools and services have no page, what your competitors publish that you do not, and how much of your own spec data is locked inside PDFs.
- 03
Build the tool and basin pages
One page per tool, service and basin, with the real figures and standards on the page as text a crawler and an answer engine can read.
- 04
Make it readable by machines
Schema, crawler access and the structure answer engines quote from. Being cited in an AI answer is part of being found now, not a bonus.
- 05
Paid search where the programs are
Ads on the equipment and service terms buyers type during an active sourcing round, with negatives that keep the job seekers out.
- 06
Report on enquiries, not impressions
Monthly, in plain English: what came in, from which page, and what changes next month because of it.
Common questions
Answered straight.
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
Relationships get you the meeting. Search decides whether a new engineer, a new operator or a procurement team building a fresh vendor list can find you at all. When the program is new, the relationship does not exist yet and the search does. Free audit, call (832) 830-6474, WebKing in Houston, Texas, established in 1999 and working nationwide.
Energy
Ready when you are
30 minutes. Real numbers on your real data.
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Free audit
Get your free energy audit
We read your real energy numbers and come back with what is leaking and what to fix first. No slides, no pitch deck.