WebKing / Industry / Commercial
A property manager with a problem across four buildings isn't browsing. He's looking for somebody who has done this exact job in this exact submarket, and he's checking whether you're real before he calls. If your site can't answer that in ten seconds, he calls the one that can.
We build the service pages, the submarket coverage and the proof that turns a property manager, facilities director or general contractor from a searcher into a scheduled walkthrough. Houston, Texas, since 1999.
1999
WebKing has been doing this since
Top 3%
Google Ads
1
Page per service and per submarket you serve
WebKing has worked with Houston businesses for 27 years, and the scores that decide whether this work pays off still come from outside.
Whether Google vouches for your agency
The Google Ads Partner program requires an optimization score of 70% or better and reviews spend over a trailing 90 days; Premier status goes to the top 3% of agencies in each country.
Google Partner requirementsWhether pages load before people leave
Google's Core Web Vitals read real visits over the previous 28 days and count loading as good when at least 75% of them see the main content within 2.5 seconds.
Google's thresholdsWhat you actually get
01
He's screening, not shopping. Real project photos, the submarkets you cover, the services spelled out, and a phone number that gets answered. That's the whole test, and most competitor sites fail it.
02
If you do nine things and the site describes four, the other five never get bid, because nothing exists for a search to land on. One page per service is how a search becomes a walkthrough.
03
A facilities director searches with a place attached, because he needs somebody who can be there. A page that names the corridor, the district and the kind of building you work in is the page that answers him.
04
Building type, square footage, timing, whether it is occupied. Ten seconds more for him, and your estimator stops burning calls qualifying jobs that were never a fit.
05
Calls and forms tracked back to the page and search that caused them, so next year is a decision rather than a renewal you never questioned.
How we work
The brief covers property managers, facility directors and the asset manager above them, and what each needs to see before sending a bid request. It decides which services and submarkets get a page.
Which services and submarkets you rank for, which ones have no page at all, and what competing contractors publish for the same buildings. In writing, with sources you can open.
Each service gets its own page, with project photos and the scope written the way a manager writes a scope. The bid form asks for the job, not just a name and a number.
Schema and crawler access make your services and submarkets readable to search engines and AI answers, and the page itself is built so a property manager can send it on to an owner.
Paid search runs on the searches a facility manager types when a job has landed, like commercial flooring contractor Houston or tenant improvement contractor quote. Negatives keep the wrong clicks out.
Each month a plain-English report ties every call and form back to the page and search behind it, and says what changes next month because of it.
Common questions
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
GC relationships are the best work you get and nothing here replaces them. What changed is that a GC checking a new sub now looks you up first, and property managers increasingly find their own vendors by searching. This protects the relationships you have and adds the ones you are currently invisible to. Free audit, call (832) 830-6474, Houston, Texas.
Ready when you are
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Free audit
We read your real commercial numbers and come back with what is leaking and what to fix first. No slides, no pitch deck.
