01
You show up for the line, not just for your company name.
Buyers search the brand and the part, not the distributor. A page per line puts you in a search you are currently invisible to, even though you carry the product.
WebKing / Industry / Distribution
Marketing for distributors whose buyers are comparing three suppliers.
Get my free auditFree, 30 minutes, no pitch deck. You keep the findings either way.
A buyer sourcing a line is checking whether you carry it, whether you can get it, and whether you are still in business. He answers all three by searching. If the answer looks thin he moves to the next supplier, and you never knew he looked.
We build the line-card pages, the search presence and the ads that reach purchasing agents and operations buyers while they are still comparing. Houston, Texas, since 1999.
1999
WebKing has been doing this since
Top 3%
Of Google Ads accounts worldwide
1
Page per line and product family you carry
24/7
Purchasing searches whenever the need lands
What you actually get
Outcomes, in plain English.
02
Looking current is itself a qualification.
A buyer weighing three suppliers reads a stale site as a risk. A site that looks maintained answers a question he will never ask you out loud.
03
Your territory is stated, so the wrong enquiries stop.
Publishing where you ship and where you stock filters out requests that waste your inside sales team and pulls in the ones inside your footprint.
04
Quote requests arrive with part numbers on them.
Part, quantity, timing. Ten seconds more for him, and your team quotes instead of interrogating.
05
You find out which lines actually pull demand.
Requests tracked to page and search, which occasionally tells you something useful about which lines to push in the first place.
How we work
Distribution, the WebKing way.
- 01
Learn your buyer before writing
Who signs, what they search, and what they have to justify upward. That brief drives every page. Copy written without it reads like every competitor on the results page.
- 02
Audit what you have
What you rank for, what you do not, which parts of your business have no page at all, and what your real competitors publish that you do not. In writing, with sources you can open.
- 03
Build the pages that catch demand
One page per thing you actually do and per place you actually serve, each with a clear way to ask you for a price.
- 04
Make it readable by machines
Schema, crawler access and the structure answer engines quote from. Being cited by an AI answer is part of being found now, not a bonus.
- 05
Paid search where it pays
Ads on the terms that carry buying intent, with negatives that keep the wrong clicks out and a schedule matching when your buyers are actually working.
- 06
Report on work won, not impressions
Monthly, in plain English: what came in, from which page, and what we are changing next month because of it.
Common questions
Answered straight.
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
Common, and we work inside it. We check your agreements before naming a brand, and where a name is restricted we build around the application and the product family instead, which often catches the search anyway. Free audit, call (832) 830-6474, Houston, Texas.
Brand rules
Ready when you are
30 minutes. Real numbers on your real data.
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Distribution in your city
Free audit
Get your free distribution audit
A senior strategist reads your real distribution numbers and comes back with what is leaking and what to fix first. No slides, no pitch deck.