01
You show up for the line, not just for your company name.
Buyers search the brand and the part, not the distributor. A page per line puts you in a search you are currently invisible to, even though you carry the product.
WebKing / Industry / Distribution
Marketing for distributors whose buyers are comparing three suppliers.
Get my free auditFree, 30 minutes, no pitch deck. You keep the findings either way.
A buyer sourcing a line is checking whether you carry it, whether you can get it, and whether you are still in business. He answers all three by searching. If the answer looks thin he moves to the next supplier, and you never knew he looked.
We build the line-card pages, the search presence and the ads that reach purchasing agents and operations buyers while they are still comparing. Houston, Texas, since 1999.
1999
WebKing has been doing this since
Top 3%
Google Ads
1
Page per line and product family you carry
Graded by published rules, not by us.
WebKing has worked with Houston businesses for 27 years, and the scores that decide whether this work pays off still come from outside.
Whether Google vouches for your agency
The Google Ads Partner program requires an optimization score of 70% or better and reviews spend over a trailing 90 days; Premier status goes to the top 3% of agencies in each country.
Google Partner requirementsWhether pages load before people leave
Google's Core Web Vitals read real visits over the previous 28 days and count loading as good when at least 75% of them see the main content within 2.5 seconds.
Google's thresholds
What you actually get
Outcomes, in plain English.
02
Looking current is itself a qualification.
A buyer weighing three suppliers reads a stale site as a risk. A site that looks maintained answers a question he will never ask you out loud.
03
Your territory is stated, so the wrong enquiries stop.
Publishing where you ship and where you stock filters out requests that waste your inside sales team and pulls in the ones inside your footprint.
04
Quote requests arrive with part numbers on them.
Part, quantity, timing. Ten seconds more for him, and your team quotes instead of interrogating.
05
You find out which lines actually pull demand.
Requests tracked to page and search, which occasionally tells you something useful about which lines to push in the first place.
How we work
Distribution, the WebKing way.
- 01
Start from the comparison
The brief covers the purchasing agent, the MRO buyer and the maintenance lead who needs it this week, and what each needs to see before a distributor makes the shortlist. Every page is written from it.
- 02
Audit what you carry against what can be found
Which lines and categories you rank for now, which have no page, and what competing distributors publish on the same brands and parts. In writing, with sources you can open.
- 03
A page per line and category
Each line you carry and each category you stock gets its own page. Stock, lead time and territory sit where a buyer can see them, and the quote form takes a part number and a quantity.
- 04
A line card search engines can read
Schema and crawler access make your line card readable to search engines and AI answers, so a buyer asking who stocks a line in his territory can be pointed to you.
- 05
Ads on brand and part searches
Paid search runs on the searches that carry an order, like hydraulic hose fittings distributor near me or PVF supplier Gulf Coast. Negatives keep the wrong clicks out.
- 06
Report quote requests by line
Each month, in plain English: which quote requests came in, which line page and search sent them, and what changes next month. It shows which lines are pulling demand.
Common questions
Answered straight.
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
Common, and we work inside it. We check your agreements before naming a brand, and where a name is restricted we build around the application and the product family instead, which often catches the search anyway. Free audit, call (832) 830-6474, Houston, Texas.
Brand rules
Ready when you are
30 minutes. Real numbers on your real data.
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Free audit
Get your free distribution audit
We read your real distribution numbers and come back with what is leaking and what to fix first. No slides, no pitch deck.