01
You get found on the process, not on the word custom.
Every shop says custom fabrication. Nobody searches it. Buyers search the process, the material and the size, and the page that names those is the page that appears.
WebKing / Industry / Fabrication
Marketing for fabrication shops whose buyers arrive with a print.
Get my free auditFree, 30 minutes, no pitch deck. You keep the findings either way.
The person sourcing a weldment checks three things: do you run the process, can you hold it, and can you prove the welder was qualified. He checks by searching. A shop that answers those on a page gets the request. A shop that does not is never in the running.
We build the capability pages, the search presence and the ads that reach sourcing engineers and project buyers looking for a shop that can take their print. Houston, Texas, since 1999.
1999
WebKing has been doing this since
Top 3%
Of Google Ads accounts worldwide
1
Page per process and material you run
24/7
A print gets sourced whenever the project needs it
What you actually get
Outcomes, in plain English.
02
Your qualifications qualify you before the call.
Welder qualifications and code work belong in page text where a search engine and an AI answer can read them. Locked inside a PDF they persuade nobody who has not already called.
03
Capacity on the page stops the wrong requests.
Table size, thickness, tonnage, reach. Publishing them means the prints that arrive are ones you can actually take, which is time back for whoever quotes.
04
The request arrives with the print attached.
Drawing, quantity, material, finish, timing. A form built for that is how a quote starts the same day instead of after three emails.
05
You learn which capabilities pull the work.
Requests tracked to page and search, which occasionally changes what you decide to buy capacity for next.
How we work
Fabrication, the WebKing way.
- 01
Learn your buyer before writing
Who signs, what they search, and what they have to justify upward. That brief drives every page. Copy written without it reads like every competitor on the results page.
- 02
Audit what you have
What you rank for, what you do not, which parts of your business have no page at all, and what your real competitors publish that you do not. In writing, with sources you can open.
- 03
Build the pages that catch demand
One page per thing you actually do and per place you actually serve, each with a clear way to ask you for a price.
- 04
Make it readable by machines
Schema, crawler access and the structure answer engines quote from. Being cited by an AI answer is part of being found now, not a bonus.
- 05
Paid search where it pays
Ads on the terms that carry buying intent, with negatives that keep the wrong clicks out and a schedule matching when your buyers are actually working.
- 06
Report on work won, not impressions
Monthly, in plain English: what came in, from which page, and what we are changing next month because of it.
Common questions
Answered straight.
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
Repeat work is the best work and this does not touch it. It covers the day a program ends or a customer consolidates suppliers, which is the day a shop with no inbound pipeline finds out it has none. Free audit, call (832) 830-6474, Houston, Texas.
Repeat work
Ready when you are
30 minutes. Real numbers on your real data.
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Fabrication in your city
Free audit
Get your free fabrication audit
A senior strategist reads your real fabrication numbers and comes back with what is leaking and what to fix first. No slides, no pitch deck.