01
You get found on the process, not on the word custom.
Every shop says custom fabrication. Nobody searches it. Buyers search the process, the material and the size, and the page that names those is the page that appears.
WebKing / Industry / Fabrication
Marketing for fabrication shops whose buyers arrive with a print.
Get my free auditFree, 30 minutes, no pitch deck. You keep the findings either way.
The person sourcing a weldment checks three things: do you run the process, can you hold it, and can you prove the welder was qualified. He checks by searching. A shop that answers those on a page gets the request. A shop that does not is never in the running.
We build the capability pages, the search presence and the ads that reach sourcing engineers and project buyers looking for a shop that can take their print. Houston, Texas, since 1999.
1999
WebKing has been doing this since
Top 3%
Google Ads
1
Page per process and material you run
Graded by published rules, not by us.
WebKing has worked with Houston businesses for 27 years, and the scores that decide whether this work pays off still come from outside.
Whether Google vouches for your agency
The Google Ads Partner program requires an optimization score of 70% or better and reviews spend over a trailing 90 days; Premier status goes to the top 3% of agencies in each country.
Google Partner requirementsWhether pages load before people leave
Google's Core Web Vitals read real visits over the previous 28 days and count loading as good when at least 75% of them see the main content within 2.5 seconds.
Google's thresholds
What you actually get
Outcomes, in plain English.
02
Your qualifications qualify you before the call.
Welder qualifications and code work belong in page text where a search engine and an AI answer can read them. Locked inside a PDF they persuade nobody who has not already called.
03
Capacity on the page stops the wrong requests.
Table size, thickness, tonnage, reach. Publishing them means the prints that arrive are ones you can actually take, which is time back for whoever quotes.
04
The request arrives with the print attached.
Drawing, quantity, material, finish, timing. A form built for that is how a quote starts the same day instead of after three emails.
05
You learn which capabilities pull the work.
Requests tracked to page and search, which occasionally changes what you decide to buy capacity for next.
How we work
Fabrication, the WebKing way.
- 01
Start from the print
The brief is written around the people who send prints: project engineers, EPC buyers and the plant lead sourcing a weldment. It lists what each one checks before a drawing goes out, and every page follows that list.
- 02
Audit the codes and processes you run
Which codes, materials and processes you already rank for, which of them have no page at all, and what competing shops publish on the terms you want. In writing, with sources you can open.
- 03
One page per process, material and code
Each page states the envelope in text: plate thickness, table size, reach and the codes you weld to, limited to what you have confirmed you hold. Each one carries a way to send the print.
- 04
Qualifications as text, not a PDF
Welder qualifications and code work go into page text, backed by schema and crawler access, so a search engine or an AI answer can read and quote them. A certificate left in a PDF is crawlable in theory and almost never quoted.
- 05
Ads on the code and process terms
Paid search runs on the searches a sourcing engineer types mid-round, like ASME Section VIII pressure vessel fabricator or skid fabrication Gulf Coast. Negatives keep unrelated clicks out of the budget.
- 06
Count RFQs, not clicks
Every month, in plain English: which RFQs arrived, which page and search sent each one, and what changes next month because of it. Over time it shows which capabilities are pulling the work.
Common questions
Answered straight.
Every answer ends with how to take the next step. Tap any question, get the answer + a way to start.
Repeat work is the best work and this does not touch it. It covers the day a program ends or a customer consolidates suppliers, which is the day a shop with no inbound pipeline finds out it has none. Free audit, call (832) 830-6474, Houston, Texas.
Repeat work
Ready when you are
30 minutes. Real numbers on your real data.
No slides. No pitch deck. We pull your account, your competitors, and your traffic, and tell you exactly what is leaking money and what to do about it.
Free audit
Get your free fabrication audit
We read your real fabrication numbers and come back with what is leaking and what to fix first. No slides, no pitch deck.