Microsoft is testing inline color selection in Bing Shopping results. If it rolls out, your product images and availability just got more visible before customers ever land on your site.
Microsoft Bing is running a test that could change how shoppers browse product results. According to Search Engine Roundtable, Bing is testing a color selector and viewer in product results that lets customers see what colors a product comes in directly from the search page, without visiting your website first.
Right now, most shoppers have to click through to your site to see color options. With this feature, Bing shows a color picker inline in the search result itself. A shopper can tap or click to cycle through available colors and see the product in that shade before deciding whether to visit your store.
This is not a cosmetic tweak. It cuts out a decision-making step. The buyer already knows if the navy blue, burgundy, or charcoal version exists. They click with intent.
Friction kills sales. When a shopper has to guess whether a product comes in their preferred color, many bounce before they ever see your site. A color picker in the results page removes that doubt. Qualified clicks go up because only interested buyers tap through.
For you: higher click quality, fewer wasted ad spend, and a lower cost per qualified visitor.
Bing Shopping and product ads have historically had lower visibility than Google, but features like this can shift buyer behavior. A color picker removes one more reason to shop elsewhere. If your feed is ready, you win.
How WebKing runs this
We audit your Bing Shopping and product feed setup to ensure colors, variants, and availability are structured and visible. When Bing rolls out this feature at scale, your inventory is ready to shine.
The source confirms Microsoft Bing is testing this feature. There is no mention of Google implementing the same color selector yet, so this is a Bing-specific test for now.
The source does not specify changes to product feed requirements. However, ensuring your product colors and variants are clearly labeled in your feed will prepare you if and when this feature rolls out.
Showing colors inline in search results removes a barrier to purchase. Shoppers can confirm the exact color they want before clicking to your site, which means fewer bounces and more qualified traffic.
No, the source states Bing is testing this feature. It is not yet a full rollout, so availability may be limited to a test group.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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