Google Adds Text Disclaimers to All Paid Search Campaigns: What You Need to Know

Text Disclaimers Are Now Available to All Google Ads Advertisers

Google Ads has rolled out text disclaimer assets to all accounts. They are optional: Google's own documentation describes them as a way to display required terms, conditions, and disclosures for advertisers with regulatory obligations. If your business must show specific language by law or policy, this is the built-in way to do it. If not, you can leave them off with no penalty.

For business owners running compliance-heavy industries (finance, healthcare, legal services), disclaimers reduce risk. For ecommerce and service businesses, they're a chance to clarify shipping, offer limits, or certifications. The key is reviewing your current campaigns now and deciding whether a disclaimer strengthens or clutters your message.

Pin Your Best Headlines and Descriptions

Google has posted new guidance on pinning headlines and descriptions. Instead of letting all your ad copy rotate randomly, you can now pin your strongest headline or description to a specific position where it will always appear.

• Pin your top-performing headline to the first position to ensure your value proposition is seen immediately
• Lock a description that includes a clear call-to-action or offer in a fixed spot to drive consistency
• Test rotating headlines in other positions while your pinned copy stays stable
• Use pinning to highlight certifications, guarantees, or limited-time offers you want customers to notice

Pinning is especially useful if you run multiple variations of an ad. It lets you control which message gets the most visibility while still testing other copy combinations.

Enhanced Conversions Changes Affect ROAS Reporting

Google is making changes to enhanced conversions that will alter how conversion data is processed. This directly impacts how your return on ad spend (ROAS) is calculated and reported.

Enhanced conversions let Google track customer actions beyond clicks and website visits (like phone calls, store visits, or offline purchases). The updates will change the backend processing, which means your ROAS numbers may shift even if your actual business performance hasn't changed. This is a data infrastructure change, not a campaign performance issue, but it's critical you prepare.

What to Do This Week

• Log into Google Ads and check for text disclaimer settings in your campaign setup. Draft disclaimer copy that complies with your industry and clarifies any offers or terms.
• Review your top-performing ads. Identify the headline or description that drives the most conversions and pin it to position one.
• Pull your last 30 days of conversion data and ROAS figures to create a baseline. This makes it easier to validate data accuracy after enhanced conversions updates land.
• If you use conversion tracking for offline events, phone calls, or store visits, test those tracking flows now to ensure they're working before the update.

Google Ads has rolled out text disclaimers to all campaigns and posted new tips on pinning headlines and descriptions, alongside upcoming changes to enhanced conversions that will affect how paid search data is processed for business ROAS.

Google Ads, June 2026

How to Set Up a Text Disclaimer (and the Rules That Apply)

Setup takes about a minute: open the Assets menu, click the plus button, choose Text Disclaimer, select the campaigns it applies to, enter your disclaimer text, and save. The limit is 90 characters, so legal language has to be tight.

Two details matter before you turn one on. First, a disclaimer overrides any pinned description line 1 assets in the campaign, so check your responsive search ads after enabling it. Second, disclaimers do not affect your Ad Strength score, so there is no optimization penalty for using one.

Who actually needs this: finance advertisers showing APR and rate disclosures, healthcare advertisers with prescription or treatment warnings, attorneys required to mark advertising material, and insurance advertisers stating coverage limits. Text disclaimers also work alongside AI Max features like Final URL Expansion and text customization, so compliance text stays intact even when Google generates ad variations.