Google Adds Text Disclaimers to All Paid Search Campaigns: What You Need to Know

Text Disclaimers Now Mandatory Across All Campaigns

Google Ads has rolled out text disclaimers to all campaigns. If you haven't seen them in your account yet, they're coming. Disclaimers let you add legal, promotional, or informational text that appears alongside your ads, and they're now a standard feature you need to configure.

For business owners running compliance-heavy industries (finance, healthcare, legal services), disclaimers reduce risk. For ecommerce and service businesses, they're a chance to clarify shipping, offer limits, or certifications. The key is reviewing your current campaigns now and deciding whether a disclaimer strengthens or clutters your message.

Pin Your Best Headlines and Descriptions

Google has posted new guidance on pinning headlines and descriptions. Instead of letting all your ad copy rotate randomly, you can now pin your strongest headline or description to a specific position where it will always appear.

• Pin your top-performing headline to the first position to ensure your value proposition is seen immediately
• Lock a description that includes a clear call-to-action or offer in a fixed spot to drive consistency
• Test rotating headlines in other positions while your pinned copy stays stable
• Use pinning to highlight certifications, guarantees, or limited-time offers you want customers to notice

Pinning is especially useful if you run multiple variations of an ad. It lets you control which message gets the most visibility while still testing other copy combinations.

Enhanced Conversions Changes Affect ROAS Reporting

Google is making changes to enhanced conversions that will alter how conversion data is processed. This directly impacts how your return on ad spend (ROAS) is calculated and reported.

Enhanced conversions let Google track customer actions beyond clicks and website visits (like phone calls, store visits, or offline purchases). The updates will change the backend processing, which means your ROAS numbers may shift even if your actual business performance hasn't changed. This is a data infrastructure change, not a campaign performance issue, but it's critical you prepare.

What to Do This Week

• Log into Google Ads and check for text disclaimer settings in your campaign setup. Draft disclaimer copy that complies with your industry and clarifies any offers or terms.
• Review your top-performing ads. Identify the headline or description that drives the most conversions and pin it to position one.
• Pull your last 30 days of conversion data and ROAS figures to create a baseline. This makes it easier to validate data accuracy after enhanced conversions updates land.
• If you use conversion tracking for offline events, phone calls, or store visits, test those tracking flows now to ensure they're working before the update.

Google Ads has rolled out text disclaimers to all campaigns and posted new tips on pinning headlines and descriptions, alongside upcoming changes to enhanced conversions that will affect how paid search data is processed for business ROAS.

Google Ads, June 2026