Google Ads added a dedicated reporting option for new customer acquisition, letting you measure win rates without the bidding tricks most shops have been using.
Google Ads just removed a headache that's been plaguing advertisers since customer acquisition bidding launched. Until now, the only way to get solid reporting on which ads actually convert new customers was to use a workaround involving bidding adjustments, which meant tweaking your actual campaign strategy just to see the data.
Customer Acquisition settings in Google Ads now include a third option: 'Report on new customers acquired.' Select it, and you get full visibility into new customer performance without any bidding adjustments. Your campaign runs on its own logic. You just see the numbers.
This sits alongside the two existing choices: bidding to maximize new customers, or bidding to acquire new customers at a target cost. The reporting-only option lets you measure without steering.
If you've been managing new customer reporting through bidding adjustments or external workarounds, this change simplifies your setup significantly. Turn on the reporting option and let your bids do what they were designed to do.
How WebKing runs this
We activate this setting in your Customer Acquisition dashboard so you can isolate new customer performance in real time, without the manual bid tricks that used to be required.
The old way forced you to use bidding adjustments to isolate new customer data. This new option lets you measure new customer performance without touching your bids at all, so your campaign keeps running the way you built it.
No. Selecting 'Report on new customers acquired' is purely a measurement setting. Your bids and campaign behavior stay exactly the same.
It lives inside Customer Acquisition settings in Google Ads, alongside the existing bidding adjustment options.
Yes. This reporting option lets you compare new customer acquisition performance against your repeat business in the same report, without any campaign changes needed.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
More from the desk
Photo: CollabstrYouTube is testing a new image ad format that runs alongside videos in landscape mode. Here's how it changes your mobile advertising strategy.
Photo: the blowupMicrosoft rolled out bulk editing for rejected assets, letting you fix policy violations across multiple ads at once instead of one at a time. Here's how it cuts your approval wait time.
Photo: Dhiemas Afif FebriyanA new agency combines AI automation with custom builds and Google Business Profile management to help local owners rank faster and convert more visitors.
Free audit
We read your search, ads and AI visibility, then tell you which of these moves actually applies to your business. Free, 30 minutes, no pitch deck.
