Google has reintroduced a messaging button in Business Profiles, letting prospects reach you without leaving search results. Here's what it means for your shop.
Google Business Profiles just got a direct-messaging feature back. A message button now appears in Google Search results tied to your Business Profile, letting customers contact you without leaving the search page. This is a feature Google had before, removed, and is now reintroducing (per Search Engine Roundtable, June 26, 2026).
When a prospect searches for your business or a service you offer, they see your Business Profile in the local pack. Instead of clicking through to your website, calling, or visiting in person, they can now hit a message button and start a conversation right there. That friction matters. You're removing the step that makes them choose a competitor instead.
Google's AI agent handles some replies automatically. This isn't a chatbot that answers everything, it's a tool that lets you delegate routine stuff (hours, directions, basic questions) so you focus on sales and service. Your team stays in control.
How WebKing runs this
We manage your Google Business Profile messaging setup, monitor incoming conversations, and configure AI responses so you're always reachable without burning out your team.
No. Google's AI agent can handle some responses automatically, but you should monitor the inbox and jump in for complex questions or to close deals. The AI handles the volume so your team stays sane.
Yes. The message button appears in Google Search results and your Business Profile at no cost. You just need to enable it in your dashboard.
Based on the reintroduction of this feature, the message button shows in Google Search. Availability on your profile itself may vary, but the primary touchpoint is search results where customers are already looking.
The AI agent may reply, but you'll lose the opportunity to convert that lead. It's a low-cost way to capture interest, so respond when you can.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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