Google clarified that agencies can now manage up to 1,000 client Merchant Center accounts from a single admin dashboard, removing uncertainty for multi-client ecommerce operations.
Google has officially documented that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency admin account. The limit was previously undocumented, leaving agencies in the dark about how many clients they could manage from one dashboard.
Google updated its Merchant Center help documentation to clarify that Agency Admins can link up to 1,000 client accounts. This is the first time the company has publicly stated a specific capacity limit for the platform, removing guesswork for agencies managing large client rosters.
If you run an agency managing product feeds and shopping ads for multiple clients, you now know exactly how many accounts you can scale to before hitting a platform ceiling. This clarity lets you build account architecture with confidence, onboard clients without worrying about hitting a surprise limit, and plan your growth roadmap.
Agencies that manage dozens or hundreds of ecommerce clients benefit most from this documentation. Instead of discovering limits through trial, error, or support tickets, you can now architect your multi-client operation knowing you have room for up to 1,000 linked accounts.
How WebKing runs this
When we manage Google Merchant Center for an agency with dozens or hundreds of ecommerce clients, we now operate inside a clearly documented limit of 1,000 linked accounts, which means we can design account architecture and growth plans without guessing.
You can now link up to 1,000 client Merchant Center accounts under a single Google Merchant Center for Agencies admin account.
Google did not previously document this limit, leaving agencies uncertain about the maximum number of accounts they could manage. The clarification was added to the official Merchant Center help documentation in August 2026.
If you manage ecommerce listings for multiple clients, knowing the 1,000-account ceiling lets you plan your account structure and client onboarding without worrying about hitting a hard wall mid-growth.
The source does not address options for managing beyond 1,000 accounts; you would need to contact Google Merchant Center support to discuss alternatives if you exceed this limit.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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