A massive expansion of Reserve with Google integrations means your booking link now flows automatically into your ads. No manual setup needed.
Google is removing a major friction point for local service businesses. Starting now, any advertiser running Local Services Ads whose Google Business Profile already has an active booking partner link will automatically get direct booking enabled in those ads. No manual setup. No extra configuration. The booking option flows straight in.
Until now, Local Services Ads booking was limited to around 20 Reserve with Google partners. Google just expanded that to more than 500 booking platforms. More importantly, the activation is automatic. If you're already using a supported booking partner in your Google Business Profile, your Local Services Ads will show that booking capability immediately on Google Search and Maps.
The expansion removes a competitive disadvantage. Local service businesses that weren't using one of the original 20 booking partners were stuck routing customers through their website or phone to book. Now those barriers are gone for nearly any booking platform you already rely on.
Advertisers whose Google Business Profile already has an active partner booking link will automatically have that booking capability enabled for their Local Services Ads.
Ginny Marvin, Google Ads Liaison, Search Engine Land
How WebKing runs this
We monitor your Google Business Profile and activate direct booking in your Local Services Ads the moment your booking partner link is live. There's no setup step on your end; the connection is automatic.
No. If your Google Business Profile already has an active booking partner link, Google automatically enables that booking capability in your Local Services Ads. There's no manual linking required.
Google expanded support to more than 500 Reserve with Google booking partners, up from around 20 previously. Check Google's list to confirm your current booking platform is included.
Direct booking removes friction, customers can reserve right from your Local Services Ad on Google Search or Maps without clicking through to your website. This typically increases conversion rates for service businesses.
Customers see the booking option directly in your Local Services Ads on Google Search results and Google Maps, making it fast and frictionless to reserve your service.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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