Structured Data Files v10.1 now lets you tag AI-created video assets and manage digital out-of-home campaigns in bulk, giving you clearer control over campaign data.
Google announced the general availability of Structured Data Files (SDF) v10.1 for Display & Video 360 on July 30, 2026. If you manage video, display, or digital out-of-home ad campaigns at scale, this update affects how you structure and report your data.
The AI labeling feature is particularly relevant if you use generative tools to produce or refine video creative. By tagging these assets, you comply with Google's growing emphasis on AI transparency and give your audience clarity about how your ads were made.
SDF v10.1 strengthens bulk upload and download workflows. Instead of configuring campaigns one by one in the Display & Video 360 interface, you can prepare, edit, and push campaign data in files, then download reporting data for analysis. This matters if you juggle dozens of campaigns or need to move settings across accounts quickly.
If your team or agency manages Display & Video 360 campaigns, review your current SDF version and plan to migrate to v10.1. Ensure anyone uploading video assets documents whether they used AI in creation or editing, and familiarize yourself with the new DOOH and reporting fields if they apply to your campaigns.
How WebKing runs this
WebKing handles your Display & Video 360 account setup, bulk uploads, and reporting configuration so you stay compliant with Google's latest requirements and can focus on strategy, not technical spec sheets.
Yes. Google deprecated all versions earlier than v10, so you must upgrade to v10.1 to continue managing your Display & Video 360 campaigns.
It lets you specify whether a YouTube video asset was created or edited using AI, giving viewers and platforms clear information about your creative's origin, which aligns with Google's broader transparency standards.
Yes. SDF v10.1 now includes support for digital out-of-home (DOOH) campaigns, so you can manage those placements alongside your video and display ads in one system.
Yes. The new reporting fields and bulk upload/download capability give you more control when managing multiple campaigns or large datasets without manual data entry.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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