A global quick-service restaurant brand rebuilt its site around store finders and online ordering. Here's what moved the needle on rankings, clicks, and revenue.
A global quick-service restaurant brand faced the same problem many multi-location chains do: customers were searching for them, but the website didn't make it easy to find a nearby store or order online. Organic search traffic was there, but it wasn't converting.
Over two years, the brand rebuilt its entire digital footprint around one principle: make it fast, make it local, make it orderable. The results speak for themselves.
The rebuild wasn't a single project. It was a coordinated redesign across five areas that search engines and customers both reward:
These pieces work together. Fast pages attract more clicks. Schema gets those pages in front of more searchers. Local UX makes those clicks into orders.
Ranking higher means nothing if traffic doesn't convert. This brand tied every change back to revenue.
The gap between click growth (53.5%) and revenue growth (60%+) tells the story: it wasn't just volume. The on-page ordering experience and store-finder UX lifted conversion rate too.
You don't need to rebuild your entire site overnight. But you do need these three things in place:
Start there. Once those are live, measure organic impressions, clicks, and revenue. You'll see which locations are winning in search and where to focus next.
Page-one rankings increased from 24 to 609, organic impressions rose 166.32%, clicks rose 53.5%, and search-traffic revenue grew by more than 60%.
BrightEdge case study, QSR brand rebuild (2026)
How WebKing runs this
We redesign your site architecture, schema, and page experience to surface local store data where customers search. We test and iterate on site speed, on-page signals, and conversion paths until organic impressions, clicks, and revenue all move together.
All three moved together. The brand prioritized local store discovery, schema markup, and page speed as one system, not separately. The result was 609 page-one rankings instead of 24, which fed traffic to working ordering pages.
This brand saw the results over two years. The foundation (site redesign, schema, speed, local UX) took time, but once it was live, organic impressions rose 166%, clicks rose 53.5%, and revenue grew 60%+.
Not necessarily, but you do need the core pieces: a working store locator, clear online ordering, fast pages, and schema that tells search engines where you are and what you sell. Start with local schema and page speed, then expand from there.
Higher click volume alone doesn't always mean higher revenue. This brand also improved the on-page experience and ordering flow, so each click was more likely to convert. Clicks and conversion rate both moved.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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