Eligible creators can embed affiliate links directly in Pins, letting customers buy without leaving the app. If you're selling through Amazon, this is a new way to reach Pinterest's visual-first audience.
Pinterest just made it easier to turn pins into sales. The platform now allows eligible creators to embed Amazon Storefront affiliate links directly into their Pins, letting followers buy products without ever leaving the app. This is a meaningful shift in how Pinterest operates as a sales channel.
Previously, creators sharing products on Pinterest had to send followers to external links, which meant users left the app, risked distraction, and sometimes never completed the purchase. Now, the entire transaction can happen inside Pinterest. Followers see a Pin, click the affiliate link, and shop directly without friction.
First, check whether your Pinterest creator account is eligible for the feature. If it is, you can begin adding Amazon Storefront affiliate links to new Pins or refreshing existing ones. The more visually compelling and specific your Pins, the higher the chance followers will click and convert. Test different product categories, Pin formats, and copy to see what resonates with your Pinterest audience.
Track performance through Pinterest's analytics and your Amazon affiliate dashboard to understand which Pins drive the most traffic and revenue. Use that data to double down on formats and products that work.
Source: Marketing Dive, June 11, 2026.
How WebKing runs this
We help brands activate this feature by identifying which creators in your network qualify, setting up affiliate tracking, and optimizing Pin copy and visuals to drive clicks and conversions.
According to Marketing Dive, only eligible creators can include affiliate links in Pins. You'll want to check your Pinterest creator account settings to see if the feature is available to you.
No. The feature allows followers to shop products directly from the app, removing a major friction point that normally sends users away to complete a purchase.
You can now direct Pinterest traffic straight to products on Amazon through affiliate links embedded in Pins, turning visual inspiration into direct sales without requiring customers to search or navigate manually.
The source does not specify pricing or fees associated with the feature. You should contact Pinterest directly or check your creator account for details on any requirements or costs.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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