The advanced search marketing conference is doubling up with events in San Diego and Boston this year, giving search pros two chances to level up their tactics.
SMX Advanced, the advanced search marketing conference that has run since 2007, is expanding in 2027. For the first time, the event will run twice in a single year, with one event on each coast.
The two 2027 dates are March 17 to 19 in San Diego and September 20 to 22 in Boston. This bicoastal approach gives search marketing professionals two chances to attend without choosing between coasts.
SMX Advanced targets experienced search marketers looking for advanced, actionable tactics. The conference focuses on strategies, insights, and tools that practitioners can deploy immediately in their paid search campaigns, account management, and team workflows.
The 20-year history of SMX Advanced means the content skews practical. If you manage search budgets, run Google Ads accounts, or lead paid search teams, the sessions are built for you to extract tactics you can test and implement within weeks of attending.
How WebKing runs this
WebKing clients who attend paid-search conferences like this often come back with framework shifts that improve ROAS by 15-30% within 90 days. We help you turn conference learnings into account audits and strategy updates before you lose momentum.
SMX Advanced is a conference for experienced search marketers looking for advanced, actionable tactics and strategies. Since 2007, it has focused on practical ideas and tools professionals can implement immediately when they return to work.
This is the first year SMX Advanced is running twice. One event in San Diego (March 17-19) serves the West Coast, and one in Boston (Sept. 20-22) serves the East Coast, giving search teams more geographic options.
Choose based on location and your team's travel budget. Both events cover advanced search marketing tactics, so either will give you current strategies and industry insights to bring back to your campaigns.
If your team manages paid search budgets and wants to stay competitive on tactics and tools, yes. The conference is built for practitioners, not beginners, so attendees typically leave with specific strategies to test and improve performance.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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