Accessibility is usually treated as a compliance chore. In 2026 it became a legal risk, a conversion lever, and an SEO factor all at once.
What changed
European Accessibility Act enforcement is ramping, with web and mobile required to meet WCAG standards. Enforcement is real: disability groups issued formal legal notices to major retailers and filed emergency injunctions when fixes fell short. Very small businesses under the size and revenue thresholds are exempt.
Why it matters for your business
If you sell into the EU, even from the US, you can face exposure unless you qualify for the exemption. Beyond legal risk, accessible sites work better for everyone and often score better on the speed metrics that affect rankings. An accessibility audit is a compliance play and a conversion play in one.