A lifestyle cannabis retailer rebuilt every landing page around conversion. Here's the single principle that won on four of five tests.
Mood, a lifestyle cannabis brand, faced the same problem most retailers do when they rebrand: how do you know if the new website actually sells better? The answer came through testing. After a complete website rebuild and rebrand, Mood tested redesigned landing pages against the versions they were replacing. The result: 78.6% of the new pages converted more visitors than the old ones.
The rebuild wasn't a cosmetic refresh. Mood restructured how each landing page guided visitors toward a purchase or action. That's the difference between a redesign that looks good and one that sells better. Testing proved which changes actually worked.
A 78% win rate tells you that most of the design choices worked, but not all of them. That 21% of pages that didn't win? They told Mood which ideas to keep or rethink. For a small business owner, this means you don't have to guess. You build the new page, test it against the live one with real customers, and only launch what actually converts.
You don't need a full rebrand to use this approach. Pick one landing page, the one that gets the most visits or the one that converts worst. Redesign it with a single focus: make it easier for a visitor to say yes. Test it. If it wins, apply those same changes to the rest.
How WebKing runs this
We run landing page redesigns as conversion experiments. We rebuild the page, test it against the live version with real traffic, measure which one wins, and only roll out the winner. That's how we know the new design actually closes more sales.
Mood tested redesigned landing pages against the versions they were replacing. On 78.6% of those tests, the new design converted more visitors into customers or leads than the old page did. It's not that 78% of pages are perfect, it's that new versions of 78% of the pages performed better when tested head-to-head.
Mood did a full website rebuild as part of a rebrand, which means both the design and the structure of the pages changed. The win rate suggests they didn't just make it prettier, they rearranged how the page guides visitors toward a purchase or sign-up.
Test the new version against the live one using real traffic. Run both pages side by side and measure which one converts more visitors. Mood's 78% result means most pages were worth rebuilding, but not all of them, the 21% that didn't win stayed closer to the original design.
Yes. You don't need a full rebrand to test landing pages. Pick your highest-traffic page, redesign it with conversion in mind (clearer headline, simpler form, stronger call-to-action), test it against the live version, and launch the winner. The principle works the same whether you're testing one page or fifty.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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