ChatGPT is getting a management tool that works like Search Console. Business owners will soon claim and track how their company appears and performs inside ChatGPT, the same way they monitor Google.
For years, Google Search Console was the only place a business owner could see how their company performed when customers searched. Now OpenAI is building something similar for ChatGPT.
According to Search Engine Roundtable, OpenAI is developing a business management tool that works like Search Console or Google's Webmaster Tools. The tool will let you claim your business inside ChatGPT and track how it performs when users ask questions.
The new dashboard will give businesses the ability to 'claim your business in ChatGPT.' That means you can register your company, verify ownership, and then monitor how often your business comes up in ChatGPT conversations and what information appears.
Think of it as the same principle behind Google Business Profile. Instead of managing a search listing, you're managing how your business appears inside an AI conversation tool that millions of people use every day.
ChatGPT has become a real customer research tool. When someone asks ChatGPT 'Where can I find a plumber near me?' or 'What's the best local electrician?' the AI recommends companies based on what it knows. Right now, you have no control over or visibility into those recommendations.
This dashboard changes that. Once it launches, you'll be able to claim your listing, make sure your contact information and hours are correct, and track which ChatGPT users are finding you and asking questions.
OpenAI's tool will include analytics features and citation tracking. That means you'll see not just that your business was mentioned, but the context in which ChatGPT cited or recommended you. This is similar to how Search Console shows you which search terms brought people to your site.
Over time, this data could help you understand how people are asking about your industry and what information they're looking for. That insight is gold for shaping how you talk about your business online.
OpenAI hasn't announced a launch date yet, but the tool is actively in development. When it does arrive, the playbook will be familiar: claim your business, verify your ownership, connect your real data (hours, contact info, service areas), and monitor the results.
For now, keep an eye on OpenAI's official announcements. Once the dashboard opens, you'll want to claim your spot immediately, just like you would with any new customer-facing platform.
How WebKing runs this
We monitor where your customers search and make sure your business shows up in the right places. When a new platform like ChatGPT opens a business management section, we help you claim it, link your real data, and track which customer conversations lead to calls and sales.
No. ChatGPT's tool is separate and covers only how your business appears inside ChatGPT conversations. You'll need to keep managing Google Search Console for traditional search results.
The new tool will let you claim your business and manage your listing, similar to a Google Business Profile. The exact level of control over how ChatGPT describes your company will depend on how OpenAI designs the feature.
OpenAI is still developing the tool. No official launch date has been announced, but the company is actively building it.
Not yet. Once OpenAI opens the dashboard, you'll want to claim your business listing as soon as it's available, just like you would with any new platform.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
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