Performance Max campaigns for local services now require country code and Google Business Profile IDs. Owners running these ads need to update their setup.
Google updated its Ads API with two structural changes affecting local services and app advertisers. Local Services Performance Max campaigns now require two fields that weren't mandatory before: a country code and a Google Business Profile listing ID. App campaigns also gained new bidding goal options for campaigns not relying on target CPA or target ROAS models.
If you run a service business, plumbing, electrical, HVAC, locksmith, or similar, and use Performance Max to reach local customers through Google Ads, these changes affect how you launch new campaigns. Google now requires you to provide your country code and your Google Business Profile listing ID when setting up a new Local Services Performance Max campaign.
This isn't optional. Without both fields properly filled in, the API will reject the campaign creation request. If you work with an agency or marketing manager, they need to know your Google Business Profile listing ID and confirm your country code is set correctly in your account.
If you advertise a mobile app, Google added new bidding goals for app campaigns that don't use target CPA (cost per acquisition) or target ROAS (return on ad spend). This gives you alternative optimization paths if those two models don't fit your app's performance goals.
These aren't retroactive changes, existing campaigns will continue to run. But any new Local Services Performance Max campaign you create after this release will need the country code and GBP listing ID in place before Google accepts it.
How WebKing runs this
We update Local Services Performance Max campaigns to include Google's new required fields, country code and your Google Business Profile listing ID, before they block campaign creation.
According to Google's release notes, the country-code and Google Business Profile listing-ID fields are newly required for Local Services Performance Max campaign creation. If you plan to create new campaigns, you'll need both fields in place.
Your Google Business Profile listing ID is in your Google Business Profile account. You can locate it in your account settings or in the URL when you're logged into your profile.
Google's API release notes indicate these are required fields for new campaign creation, meaning campaigns won't be created without them.
Yes. Google released new bidding goals for app campaigns that don't use target CPA or target ROAS, giving you more flexibility in how you optimize campaign performance.
Sources
The Lab is original analysis by WebKing. We summarize and interpret developments from the sources above for industrial, commercial, and small business owners. Figures are reported as published by their sources.
More from the desk
Photo: Marek LevákStarting with version 26, Google is shipping Ads API updates twice monthly instead of quarterly. If your bidding, reporting, or account tools run on automation, here's what changes.
Photo: COPPERTIST WUAuthenticity beats production value on Instagram. Here's the hook formula and testing strategy that turns rough-cut videos into follower magnets for your business.
Photo: Zulfugar KarimovLinkedIn began ranking comments to reduce AI spam, shifting how your replies reach prospects. We show what this means for your engagement and the move TikTok made with Disney that's reshaping fan content rules.
Free audit
We read your search, ads and AI visibility, then tell you which of these moves actually applies to your business. Free, 30 minutes, no pitch deck.
